Oddball Update

What was I just saying the other day about design — about how there’s no way I can see it becoming a lost art, despite what the disillusioned Philippe Starck may think?

Today, my pro-design argument received more support in the form of Peter DeLorenzo’s latest rant at AutoExtremist.com. Peter talks about how, despite all the boring focus groups where people regurgitate “safety, fuel economy and quality” as their top deciding factors in purchasing an automobile, the actual reality is that those factors have become the basic ingredients of almost every car out there — and that an actual purchase design hinges more on the vehicle design, and the emotional connection it creates, than anything else.

“As I’ve said before, we should never forget the essence of the machine, and what makes it a living, breathing mechanical conduit of our hopes and dreams,” says Peter. “Some out there may insist that the old saying, ‘you are what you drive’ has become obsolete in this touchy-feely, green-tinged world — but I’m not buying it for a second.”

Read the whole rant at AutoExtremist.com.

Tagged as Cars, design + Categorized as Cars