I recently blogged offhandedly about Ford’s stodgy new crossover replacement for the Windstar, their new Ford Flex, which was less than aptly named in my opinion. Apparently, auto industry critic Peter D. Lorenzo doesn’t think much of the name, either:

The Ford Flex -? Is that a new exercise machine you can order in the middle of the night or a term for the new kinder, gentler working hours at the Glass House so as not to burn anyone out? That’s not a car name, certainly not a “we-can’t-miss-with-this-one-everything-is-on-the-line” kind of car name.

Ford Flex? Ugh.
Peter D. Lorenzo, AutoExtremist.com

In fact, Peter’s entire Rant this week is about how Ford just can’t seem to get a clue, despite some genuinely good concept ideas. Hmm, that sounds like GM of the nineties.